Friday, June 15, 2007
Office Culture Is Telecommuting's Biggest Obstacle
According to a survey conducted in the UK, "employees blame office culture for slow adoption of remote working" - despite the fact that it is a "a major weapon in the environmental battle because of reduced transportation needs." (Remote working is the British term for telecommuting.) 30 percent of the survey respondents "mentioned corporate culture (as) a barrier to employee adoption of remote working practices", and 25 percent suggested that office culture impeded other environmentally friendly practices. Corporations were reluctant to adopt remote working for the following reasons:
1) Lack of the technology to enable the practice.
2) The absence of face-to-face contact and its associated social benefits.
3) Distrust of remote workers.
50 percent of those workers surveyed believed they already had sufficient technology to telecommute, and asserted that half of all meetings do not require face-to-face contact in any case.
Experts warn that corporations that resist remote working risk marginalizing themselves in the future, depriving their organization of the necessary flexibility and driving away prospective employees who are able to telecommute at other firms. They also say that office culture is the "the most difficult of all barriers to overcome, beyond technology or cost" in converting office workers into remote workers.
"Web 2.0, Remote Working are Good for Business and Environment" from Marketing VOX